How do wind farms, solar fields, or new transmission routes really impact the landscape? A compelling live demo at E‑world energy & water at Materna’s booth (Hall 5, F136) provides the answers. Using the Apple Vision Pro application AURA, infrastructure projects become realistically experienceable already in the planning phase—embedded directly into real 360° landscapes.
Visitors are immersed in real filmed environments into which precise 3D planning data is integrated. This transforms abstract plans into an intuitive experience that makes relationships easier to understand and reveals future impacts long before the first shovel hits the ground.
A special highlight of the demo is instant scenario switching: different planning alternatives can be compared in real time to support well-informed decisions. The “Transparent Floor” feature also reveals what normally remains hidden—underground grid connections, cable routes, and technical infrastructure.
All of this can take place at a central venue such as a public town hall meeting, at the kitchen window of an affected resident, or directly at the construction site itself. Planning scenarios thus become experienceable on-site in the real environment. Especially for projects that are publicly debated or controversial, visualizing planning scenarios creates transparency and helps make discussions more objective.
By leveraging state-of-the-art immersive technologies, AURA delivers real added value for planning, operations, and communication. Stakeholders, municipalities, and the public gain a clear picture of planned measures, decision-making processes are accelerated, and acceptance of complex energy projects is sustainably strengthened. The result: more transparency, fewer misunderstandings, and measurable benefits for the energy transition.
The immersive experience is part of Materna’s presence at E‑world energy & water 2026, where practical solutions around digitalization, data, and innovative technologies take center stage. The live demo also provides an ideal starting point for personal discussions about specific project requirements and real-world applications.
Industry professionals are invited to book a personal appointment at the trade fair in advance to receive an exclusive AURA demo. In one-on-one meetings, concrete use cases will be discussed and tailored solution approaches presented. As an added benefit, those who book an appointment will receive a free trade fair ticket.
Experience how the future becomes visible—and book your consultation appointment for the immersive AURA demo at E‑world now.
About Materna
The Materna Group delivers sustainable IT and digitalization projects for customers from large enterprises, mid-sized companies and the public sector. In 2024, Materna generated revenue of €712 million with around 4,500 employees worldwide. Its know-how and expertise are bundled into four strategic fields: Platform-based Transformation, Human x Digital, Artificial Intelligence and Business Resilience. Platforms form the heart of digitalization, connecting data, processes and services for greater agility and scalability. Human x Digital stands for technologies that empower people, enable intuitive interactions and make work more efficient. With Artificial Intelligence, Materna enables automated processes, data-driven decisions and innovative business models. With a comprehensive Resilient Cloud Strategy, Materna helps organizations counter threats effectively, ensure cybersecurity and secure long-term stability and digital sovereignty.
Press Contact
Materna Information & Communications SE
Sascha Rentzing
Tel.: +49 174 6970262
E-Mail: sascha.rentzing@materna.group